Big Five Personality

This is the ultimate guide to the Big Five personality traits in 2022.

If you want to learn what the Big Five is, where it came from, and how you can use it to lead a better life...

Then you'll love this guide.

Take our free big five test to start learning your personality traits.



Sean is the Co-Founder and Publisher of PRISM-OCEAN. He is a Certified PRISM-OCEAN Trainer, holds a business degree, and has successfully started and sold 3 companies.



First you will learn the background and history of The Big Five.



Next we jump right into the big five traits with simple descriptions.



Finally you learn how to apply your personality and lead a better life!

Big Five Overview

To start, we’re going to explain where it all began.


The history of big five, key researchers, and how big tech companies use it to understand you.

Questions Answered:

  • What is Personality?
  • What is the Big Five?
  • Who Uses the Big Five?

What is Personality?

It might be helpful to begin with defining what personality is not.

Personality is not your age, sex, gender, values roles, experiences, identity, culture, etc.


Your personality shapes and is shaped by all of these factors.

The definition of personality:

"Your characteristic patterns of thinking, feeling, and behaving."

In other words:

Personality describes the individual differences we have between each other.

What is Big Five Personality?

Also called the Five Factor Model (FFM), the Big Five is:

A research-backed personality model that measures the universal personality traits that all humans share.

Through a combination of the dictionary, survey data, statistics (and of course humans) researchers and scientists now agree there are five distinct personality dimensions.

They spell the acronym OCEAN:

  1. Openness to experience
  2. Conscientiousness
  3. Extraversion
  4. Agreeablenss
  5. Neuroticism











Why is the Big Five Important?

Personality has been a topic of interest since the ancient Greeks.

Since then, psychologists have made many "guesses" as to what personality is. Some of these include the Myers Briggs, Enneagram, and DiSC.

Today, we don't need to make many guesses and can use language, research and experience to measure and define personality.

Put simply:

The Big Five is important because it gives us a shared personality model that's accurate, reliable, and valid.


You are not a "type"

You are not a "color"

You are not a "number"

You cannot be put into 4, or 9, or 16 different groups.

You have strengths and weaknesses

You are one of the most complex things in the universe and you deserve a better explanation of who you are than what's been given to you!

You are not defined by your personality, but your personality is an essential factor when starting to explain yourself and those around you.

Published Research Papers

Big Five has the most published research papers of any personality model.


Big Five is used by Many Insitutions

The world's top universities, corporations, governments, and Silicon Valley have been using the Big Five to better understand you for years.

A few examples:

  • IBM Watson
  • NASA
  • The Air Force
  • Facebook
  • Google

Pretty interesting, right?

In fact:

Large institutions have been using the Big Five to screen job applicants, train employees, segment consumers for marketing, target voters in political campaigns, and many other purposes.

What you can do:

Learn your own personality traits.

Your personality is your own, and we are here to help you better understand your personality so you can make more of your own decisions in life.

Big Five History (Timeline)

100 Years Ago

Curiosity prompted Gordon Allport to begin compiling the words we humans use to describe each other (lexical hypothesis). They started in the dictionary. The list was 4,504 words.

50 Years Ago

Advances in computing and statistics (factor analysis) allowed researchers to correlate these words to one another and boil down the list to 16 dimensions...

20 Years Ago

Sharing their findings in academic journals, separate research teams like Lewis Goldberg (IPIP) and Costa & McCrae (NEO) found these words could be organized into five broad personality domains: "The Big Five"


Any and all researchers, academics, and scientists use the Big Five when they want to measure, understand, and explain individual human behavior. 

Now the Most Accepted Personality Model

The Big Five is now the most widely accepted personality model among researchers, academics. scientists, and leaders.

The Big Five Traits

In this chapter, we’re going to cover what the the big five personality dimensions actually are, where they came from, and how to begin understanding them.

Question's Answered:

  • What are Traits?
  • Where do they come from?
  • How do they work?

What are the Big Five Traits?

As you might remember, using factor analysis (a statistical method that correlates how related words are to other other words) researchers discovered these five traits (also called "dimensions" or "factors" or "systems")

Here they are again:

  1. Openness to experience
  2. Conscientiousness
  3. Extraversion
  4. Agreeableness
  5. Neuroticism

Basically any adjective you would use to describe the thoughts, feelings, or behavior of someone falls into one of these five domains.

For example, think of someone you know, right now.

What are some words you would use to describe them?

Believe it or not, whatever words you just came up with can be categorized under one of the big five domains.

Take a look:

  • "Curious" falls under Openness
  • "Hard-working" falls under Conscientiousness
  • "Kind" falls under Agreeableness
  • "Lively" falls under Extraversion
  • "Moody" falls under Neuroticism

Organizing our words into broad categories makes it much more useful to understand, define, and communicate with other people.

Openness to Experience

The way you gather Information and how you use it.



The way you Control and order the world around you.



How much Activity and energy you use in the world.



How much you Cooperate and collaborate with other people.



How your mind and body notices Threats and feels negative emotions.


Traits, not Types

This is the most important breakthrough in personality research. Traditional (and outdated) personality models suggest that people can be neatly organized into "types".

Put simply, you are not a type and you cannot be put neatly into a box.


You have consistent tendencies and patterns of thinking, feeling, and behaving a certain way. The Big Five just defines what these are.

Just like in evolution, there is a lot of diversity and variation in personality traits.

Being in the Middle is Normal

The second most important breakthrough in personality research is that the middle exists, and it's larger than you'd think.

Yes, it's possible to be extreme (high or low) on a trait.


Most people are in the middle on any given personality trait.

When you take the entire population and plot them statistically, we all come out looking like a bell curve. Most people are somewhere in the middle,

What we've found:

You likely have one or two traits that you are higher or more extreme in.

Big Five Personality Normal Distribution (Middle)

You can be Situational

It's also very common for people to be "situational" with these traits.

For example, being introverted could be one of your strongest traits. You prefer quiet, low-key environments. But that doesn't mean you are introverted ALL of the time.


If you are with your best friend, you are likely much more engaging and talkative. But if you are at a big party, you are likely more introverted.

The rule of thumb:

When the situation is strong, the situation dictates your behavior.

When the situation is weak, then your personality traits come out more.

Personality comes from your Genes

Nature vs nurture....

The most common "debate" since Darwin.

Today, we know that your initial traits come from your DNA aka your parents.

Just like you inherit your height, hair color, or eye color and many other traits.

But also:

Epigenetics has shown us that as you grow up, your traits interact with the environment, which continues to shape how your traits express themselves.

Your personal experiences will shape the traits you are born with.

Which brings us to...

Personality Can Change

Another hotly contested topic that's been debated for centuries...

Can you actually change?


Longitudinal research has shown that people's traits can change overtime.


Your traits are stable, but not fixed.

This means they remain relatively the same throughout your lifetime, but they are not set-in-stone by any means.

Even though you traits are are stable, you can change your personality traits through your environment, experiences, self-awareness, and deliberate action.

But first, let's start by learning what your traits are.

Wellbeing & Success

In this chapter you'll learn how to begin using your newfound knowledge of personality to lead a better life, get more of what you want, and understand others.

Questions Answered:

  • What is Wellbeing?
  • How Can I Grow?
  • What do to Next?

What is Wellbeing?

According to Colin DeYoung, a top personality researcher:

Wellbeing is defined as how successfully you move in the direction of your goals.

This simple (yet powerful) definition comes from Cybernetics.

You use your personality traits to move in the direction of your goals.

They are like the tools you were born with and can use to get the things you want in life.

Start with Your Traits

There are many things that influence your behavior.

Values, societal roles, jobs, life story, family, religion. These are all very important!


The best place to start learning about yourself is through your personality traits.

Start by:

Getting a quick snapshot of your big five personality traits, take our free and easy big five test (only takes 2 minutes).

The link will open in a new tab, so you won't lose your spot on this page. Take it, then come back.

Easily Understand Your Big Five Traits

Numbers are kind of a weird way to explain people.

Words work much better.

PRISM-OCEAN is the best model you can use to quickly and easily understand your big five traits and those around you.

Instead of giving you a percentile, like other big five psychometric tests, we give you a word that you can reflect on, and own.

The traditional way Big Five is explained is by saying you are HIGH or LOW on each of the big five dimensions.

Percentiles are helpful when conducting statistical research, but not when explaining someone's behavior.

Using natural language is more helpful for everyone.


PRISM-OCEAN Personality Table


  • Cybernetic Big Five Theory, Colin DeYoung

Discover Your Own Big Five Personality Traits